At ZipRecruiter, I led B2B design teams to craft high-impact marketing and digital experiences that boosted engagement, increased visitors, and drove growth. From webpages and enterprise campaigns to internal decks and brand illustrations, my art direction and design thinking helped shape a visual identity that was as strategic as it was engaging. Whether refining the brand for external audiences or creating internal assets to align teams, I ensured every design did more than just look good—it worked hard to connect the right people with the right opportunities.