Union Market isn’t just a shopping spot—it’s a full-sensory experience. To match its unique vibe, I led the visual strategy, crafting branding as inviting as its award-winning coffee. From eye-catching signage to menus that make you want everything, I ensured a cohesive, high-impact identity that drove engagement and growth. Managing creative teams, I made sure every ad, poster, and marketing piece looked as good as the artisanal pastries tasted—which, trust me, is saying something.