Power Crunch bars pack superior protein into a light, crispy wafer, but their brand needed a refresh that was just as satisfying. As part of Studio Misfits, I led the visual strategy for their national relaunch—crafting a bold new look that didn’t just make the bars look good, but helped them sell better, too. Through mouthwatering product photography, animated flavor notes, and conversion-focused page layouts, I gave their brand the energy boost it needed—no protein shake required. The result? A 30% increase in sales after the rebrand and website launch.