As a coffee enthusiast, designing for Portola Coffee, a Southern California staple, was a perfect blend of passion and strategy. I led the visual strategy, directing creative teams to develop custom signage, in-store graphics, marketing collateral, and internal decks—all crafted to elevate the brand’s aesthetic and enhance the customer experience. The result? A stronger brand presence, increased engagement, and higher sales—because great design, like great coffee, should be bold, memorable, and impossible to ignore.