I led the creative direction for Laguna Design Center’s marketplace event, transforming it into an award-winning spectacle that had interior designers RSVPing in droves. A travel-themed invite kicked off a campaign spanning e-blasts, social, print, signage, and even a passport game (because who doesn’t love prizes?). The ARRIVE initiative pulled in 1,000 RSVPs, 300,000 ad impressions, and a Hermes Creative Award—proving great design doesn’t just turn heads, it fills rooms.