Howard’s Appliances has been a SoCal staple for decades, but its luxury program needed a high-end refresh. As lead creative strategist, I developed a refined brand guide and directed a rebrand that elevated its market positioning. From webpages to TV commercials, I ensured a premium, cohesive experience. I also art directed photo shoots and led creative teams to craft high-impact designs that boosted engagement and reinforced Howard’s as a leader in upscale appliances.