Factors, a modern prefab home manufacturer, needed a brand identity as innovative as their homebuilding system. As lead creative strategist, I developed a visual language that embodied their forward-thinking approach, starting with a logo featuring interlocking arrows to represent seamless integration and momentum. I also created a comprehensive brand guideline, ensuring a cohesive, professional, and modern identity across all touchpoints. The result? A brand as structured and dynamic as the homes they build.