As Alondra expanded into catering, new locations, and retail, they needed a refreshed brand that honored their legacy while paving the way for growth. I led the visual strategy, crafting a modern logo and brand system that nods to their 2002 roots—including a subtle "A" in the flame—while blending contemporary style with 1950s Americana. The result? A versatile identity that strengthened brand recognition, boosted customer engagement, and drove higher sales—proving that great branding doesn’t just tell a story, it builds loyalty.